Blog

A perfect marriage: how to bring together organisational and communications strategies

Visibility Co

If there’s one thing we’ve seen get in the way of senior leaders managing change this year, it’s underestimating the relationship between core or organisational strategy and communications strategy - with huge impacts to time, resourcing and outcomes. Here’s how to make both strategies thrive so that the sum of the two becomes greater than the parts.

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A failsafe formula for more engaging communications

Visibility Co

Understanding different the needs and preferences of the different learning styles provides the key to crafting communications that drive connection.

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Four steps to connect your visibility to big impact

Julia May

Visibility Co has embraced its role as a corporate activist, by going through a simple process linked to global goals. Find out how you can too.

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Don’t languish: change can happen quicker than you think

Julia May

We’re noticing that people around us are tired and a bit listless... “languishing” is the word. But we need you not to languish. We need you to dip your toes back into the sense of possibility that sits within you, like a quiet pool of water.

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Visibility values: what change do you want to bring by using your voice?

Julia May

How much thinking have you done about your visibility: the impact you have when you interact with people and the change you could bring as a result of using your voice?

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5 ways to manage up AND down with ease

Julia May

One of the most common challenges we hear from leaders is being squeezed between the expectations and demands of senior leaders, while also needing to constructively manage and support a team. This contributes to a sense of paralysis and lack of progress. So how do you effectively manage up — maintaining visibility and a good working relationship with your boss, while simultaneously managing down — building a constructive culture and supporting your direct reports to lead?Here are our five tips that are as useful for managing up as they are for managing down… all ultimately supporting you to use your time and energy most effectively.

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Values in COVID times: how are yours showing up?

Julia May

How knowing your values, and others', can help you better navigate life and leadership in a pandemic (or any stressful situation).

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GAMPER: our strategic visibility formula revealed

Sarah Anderson

Say hello to GAMPER! A central piece of the visibility methodology, GAMPER is our tried-and-tested formula for supporting anyone to take a strategic approach to communications, influence and engagement. Here we give you the GAMPER cheat sheet.

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What is visibility?

Sarah Anderson

What do you think of when you hear the word “visibility”? 

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Why we rebranded: the drive to tell the truth about who we are

Visibility Co

This all started with the simplest, and yet most complex of questions: “What do you do?”

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The audacious vision that drives Visibility Co

Julia May

Vision is an integral part of the work we do; the cornerstone of every strategy we create, and it’s the one part of our own strategic process that we never scrimp on.

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How my vision carried me through the worst time of my life… and how you can set your own

Julia May

This isn’t a story about grief or loss, it’s a story about the anchoring power of vision. Vision is the light that shines in the darkness, the clarion that calls you forward in good times and in bad.

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"Stand where the lightning strikes": Debunking purpose with Holly Ransom

Sarah Anderson

Some people are wired for purpose. Some people seek it. Everyone feels and does better when it’s present (or so the research tells us).Yet purpose comes with a lot of baggage and BS, doesn’t it? As one of the biggest buzzwords around, it needs some serious unpacking.

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Elevate others to elevate others: the story of Visibility Co's purpose

Sarah Anderson

Once upon a time, when Julia was a journalist, and Sarah was a communications strategist, they were just friends with big hearts and too many ideas.

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The power of purpose and how to find your own

Sarah Anderson

Purpose is the fuel for wellbeing, self-awareness, clear decision-making and meaningful impact. But it gets a bad name because for many, it feels hard to find. In this article, Visibility Co director Sarah Anderson spells out what it is.. and what it isn't ... and shares a step-by-step approach for eliciting yours.

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Why being on a ship in Antarctica is my most important act of visibility

Julia May

The invaluable experience of joining the founding team of Homeward Bound in 2015.

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Five words that can transform your beliefs about visibility

Sarah Anderson

When we identify the purpose of our visibility — what problem it's solving, how it acts as a platform for what we stand for — everything changes.

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Why you need to be visible to just one person to achieve your potential

Julia May

No matter what your job title, you are a leader: you have more influence than you might realise.

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How a glass of wine can bring an end to a friendship

Julia May

Life under COVID is showing us, in vivid technicolour, how values drive our decisions, judgements and behaviour.

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